Event Background:

Companies operate in an increasingly complex environment. Managing crisis unfolds in a time-pressured milieu that requires strategic, timely, and decisive communication skillsets, especially nowadays. Failure to do so leads to increased operational, financial, and reputational damages as a result. Every organization needs to plan how to communicate internally and externally in times of crisis. It is crucial for leaders to maintain an empathetic outlook when communicating with their audiences and to not reduce communication through fear of mistakes.

Event Focus:

• The definition of crisis. From neuroscience to action
• Types of crises
• Practical aspects and implementation of a crisis strategy
• The role of the crisis cell in managing the situation
• The role of management and the team in a crisis situation
• Internal and external communication in crisis situations
• Proactive and reactive communication, action plan.

Working language: Romanian