AmCham Communications & Marketing Leaders Club members met for an insightful session on Digital Advertising from Basic to Performance!

Key takeaways from the session:

• Traditional vs. Performance Digital Advertising - unveiling the distinctions and uncovering the common ground that bridges them.
• Converting Business Goals into Digital Communication KPIs - a crucial step towards aligning our digital efforts with the broader objectives.
• Navigating the Digital Metrics Maze - Elena's expertise guided us through the process of selecting the right KPIs for our business's success. Because in the digital realm, metrics matter!

Grateful to Elena Maleca, Client Director at Indigo Grup, for sharing her expertise and experience in the digital advertising arena.