Personal brands should be important to everyone. Personal brands are not only for the entrepreneur that owns their own business. It is the secret sauce that can make you stand out of a stack of resumes.
If you don't develop your own personal brand, others will do it for you. Developing your personal brand is the proactive way of controlling your career development and how you are perceived in the marketplace.
A strong personal brand will impact your ability to get the right jobs, promotions, and increase your ability to attract talent and capital.